City of London Mile launches crowdfunding campaign

Today we’re announcing the launch of our crowdfunding campaign to help subsidise the next edition of the City of London Mile in June 2018.

As those who’ve taken part in previous years will know, the event is unique in a number of different ways. From today, that now includes the manner in which it’s financed. The aim is not to fund the entire race via crowdfunding, but merely a portion of it, with sponsorship still covering the bulk of the cost.

The campaign is being hosted by crowdfunding website pledgesports.org, with three levels of support on offer. At each level, supporters receive a lot more in return than just an entry in next year’s race.

A recurring theme of the three editions of the event to date has been the number of people who tell us they enjoy it so much that they’d more than happily pay for their entry. While it’s hugely gratifying to hear the event being given that kind of praise, we have no intention of turning it into a paid-for event. We are fully committed to keeping the race free-to-enter, and therefore to it being inclusive for one and all.

Crowdfunding in sport is of course nothing new, and this campaign gives people an opportunity to invest in the City of London Mile, as well as participate in it.

Click here to support our race.